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Blarney Ventures, a Boston-based investment holding company with a focus on outsourcing, has acquired SalesWorks, a London-based sales training and consulting company.

The transaction brings a foothold in the European market for BV’s subsidiaries: FullFunnel, a sales and marketing outsourcing and advisory firm; and Practice Alchemy, a provider of outsourced business services for law firms.

This acquisition is being made in conjunction with the creation of a new London-based holding company, Blarney Ventures UK. Shabri Lakhani will remain as CEO of SalesWorks and become a partner in Blarney Ventures UK.

The transaction closed last week; terms were not disclosed. Both brands will remain, with a combined internal staff of more than 70.

This combination propels the SalesWorks offering into demand generation, account management and customer success, while also expanding operating resources, as the firm can leverage the BV team to enhance delivery and support. For BV, the acquisition brings a key piece of the sales and marketing puzzle into the portfolio and adds Lakhani to the leadership team.

“The SalesWorks acquisition bolsters the BV portfolio and opens up a segment of the market that is very synergistic with our core offerings,” said BV Managing Partner Matthew Iovanni. 

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